Gain insight into how their audience

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“Games are what brought many of you to the platform and we will always be grateful for that,” Citron wrote. “As time went on, many of you realized, and spoke out, that you simply wanted a place designed to hang out and talk in the comfort of your communities and your friends.” The brand has undergone a brand redesign and reframed its messaging to make it a platform for everyone. Discord currently doesn't run ads on the platform, making it an organic-only play for brands. The startup investment platform Otis has had great success in this field.


In a Digiday article , Cam Lay, head of marketing at Otis, said it has built a strong community of more than 600 members by sharing tips and interacting with users regularly. They also leverage their Mobile Phone Number community to get feedback and   feels about their products and services. Discord offers brands a fantastic opportunity to build brand loyalty and trust. To succeed on a platform like this, brands must be invested in their audience and willing to play the long game. 3. TikTok Launch Year: 2017 (founded in 2016) Number of users: Over 1 billion active users globally Latest Tik Tok Statistics November 2022 Source: passport-photo.online.





In 2018, the lip- syncing app , Musical.ly merged with a similar year-old app called TikTok. Today it is more popular in app stores than other major social media platforms and is expected to reach 1.5 billion in 2022 . For those who remember Vine or Musical.ly, TikTok is like a mix of the two. The platform allows you to film short videos that play in a repetitive loop just like Vine. But, like Musical.ly or Snapchat, you can add fun effects, AR filters, text, and music overlays to liven things up. Like similar video platforms, it has been adopted primarily by users under 30 . Once you've made a video, the app also allows you to optimize it by adding hashtags to make it easier to find via search.